About CUBE
Drinks and wine PR and events agency, 25 years on
A drinks and wine agency that packs a punch – founded in 2001, award-winning, and named PR Company of the Year at the 2025 Drinks Business Awards.
Built for drinks and wine
We are CUBE, a communications and events agency built for drinks and wine. Since 2001 we have set out to de-commoditise brands – to cut through a crowded market and let the magic and passion behind them shine through, forming real emotional connections between a brand and the people who love it.
Drinks and wine are all we do. We know the category from the inside – its trade, its seasons and the emotional pull of a great glass – and we put that knowledge to work making brands stand out for the right reasons.
Over 25 years that has meant working with names including Moët & Chandon, Martini, Tesco, E&J Gallo, Casillero del Diablo, Estrella Galicia, Mount Gay, McGuigan, Orin Swift and Vins de Provence.
A core team, a wider network
At the centre of CUBE is a close-knit in-house team who lead every account and live and breathe your brand. Around them sits a network of collaborating specialists we bring in to suit the brief – so each project gets exactly the right expertise, and the work stays sharp whatever its shape.
James Gabbani
Co-Founder
- Brand strategy
- Drinks PR
- New business
- Wine & spirits
James co-founded CUBE in 2001 and has spent 25 years building it alongside Chris. He leads on new business and client direction, drawing on years running the International Wine Challenge before CUBE, and he’s still hands-on where it counts. He thinks big but he’s driven by the detail – for James, a campaign’s job is simple: get noticed, and deliver.
Chris Mitchell
Co-Founder
- Brand strategy
- Integrated campaigns
- Experiential events
- Drinks marketing
Chris co-founded CUBE in 2001 and leads the strategic thinking that keeps the agency sharp. For more than two decades he’s worked as a bolt-on to his clients’ marketing teams, shaping the strategy behind some of the drinks world’s best-known names – from integrated campaigns to large-scale events across Europe. Big thinking is only half of it, though: Chris makes sure the idea is deliverable, then makes sure it’s delivered.
Claire White
PR Director
- Drinks PR
- Media relations
- Product launches
- Brand building
Claire leads PR at CUBE, landing coverage for names like Vins de Bordeaux, Vins de Provence, Ribera del Duero and Gallo. She built her reputation putting challenger brands on the map – graze, Sipsmith – and driving noise for household names like innocent, Gü and Riverford. The result is PR that lands with journalists and never loses the brand along the way.
Sabrina Brooks
Events Director
- Events
- Trade tastings
- Experiential activations
- Event production
Sabrina leads events at CUBE, taking tastings, activations and pop-ups from first idea to finished experience for brands including Tesco, Vins de Bordeaux and Vins de Provence. Sourcing product, managing suppliers, running the logistics, hosting the room – it all sits with her, and she makes it look effortless. WSET Level 3-qualified, she brings the operational grip and product knowledge that turn a good event into one people remember.
25 years, and PR Company of the Year
We have been doing this since 2001 – 25 years of building brands in drinks and wine. In 2025 that work was recognised when we were named PR Company of the Year at the Drinks Business Awards.
It is the kind of milestone that only comes from staying close to one category for a long time, and from clients who let us do our best work.
