PR & Communications for Drinks & Wine Brands
We earn drinks and wine brands the coverage and conversation that packs a punch, at home and around the world.
People don't fall in love with a product; they fall in love with a story. For 25 years CUBE has told the stories behind the world's drinks and wine brands – from Champagne houses to the supermarket aisle – earning the coverage, the conversation and the credibility that change how a brand is seen. We de-commoditise brands and let the magic and passion shine through, forming the emotional connections that turn a bottle on a shelf into a brand people ask for by name.
What we cover
One team across earned, owned and paid – so every story lands in more than one place.
- Consumer and trade press relations. Coverage that reaches drinkers and the industry alike, from national lifestyle media to the trade titles that shape listings and buying decisions.
- Media relations. Genuine, long-term relationships with the journalists, editors and critics who matter most in drinks and wine.
- Influencer outreach. The right voices for your brand, briefed properly, so the content reads as an endorsement rather than an advert.
- National and global press office. An always-on newsroom handling proactive and reactive stories across UK and international markets.
- Campaigns. Ideas with a hook, built to earn attention and give the press a reason to write.
- Community management. Your owned channels looked after with the same care as earned coverage, keeping the conversation going between campaigns.
- Advertorials and advertising. Paid placement used where it adds weight, integrated with the earned and owned work rather than bolted on.
How we work for drinks and wine brands
Drinks and wine are emotional categories dressed up as functional ones. Our job is to find the human story – the place, the people, the ritual, the moment the bottle gets opened – and put it in front of the audiences most likely to fall for it.
Because we live in this category, we know its media, its calendar and its buyers, so trade and consumer work pulls in the same direction and the press office can move at the speed of a breaking story or a last-minute listing. We were named PR Company of the Year at the 2025 Drinks Business Awards, and you can see the approach across work like Tesco, Australia LIVE and Mouth-watering Moments with Carnivor.
