We won PR Company of the Year at the 2025 Drinks Business Awards Celebrating 25 years of activating and amplifying drinks brands

Creating an urban vineyard experience

McGuigan City Vineyard for McGuigan

McGuigan City Vineyard - We launched the McGuigan wine range in the UK with the very first vineyard in central London. Created to drive big coverage, the vineyard featured real turf, eighty 50-year-old vines and a substantial cellar door area. The installation/event generated unprecedented global media coverage. Winner of The Drinks Business Awards Best Trade campaign.

110 million Global TV Reach
2 million National radio coverage
3.5 million Consumer print media reach
5,000 consumers sampled

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