Tesco Wine Fairs for Tesco

Encouraging exploration and trial were the primary objectives of these events which we created and ran for Tesco for 13 years. At Tesco Wine Fairs, up to 15,000 people each year tasted wines alongside winemakers and experts as we brought the Tesco Beer Wine Spirits (BWS) range to life across five cities in the UK. Our top PR team ran all elements, from design and build to recruitment, event management and promotion.