Events & Experiential Marketing for Drinks & Wine Brands
Experiences that put your brand in people's hands – from a single sampling stand to a national roadshow.
The right event does something no ad can: it puts a drink in someone’s hand. We’re a drinks and wine event agency – we plan, produce and run live brand experiences that people taste, share and talk about afterwards.
That covers a lot of ground. Product sampling in store, on-trade and at festivals. Tastings and masterclasses. Brand launches and press events. Pop-up bars and brand homes. Multi-city tours that keep one idea travelling. Sponsorship activation that earns back more than the logo fee. And the unglamorous half – venues, licensing, kit, stock, staffing and timings – produced end to end, so the day runs the way it should.
Whether it’s a tasting for fifty people or a national roadshow across a season, the job is the same: turn a name on a shelf into a moment people remember.
“Team CUBE offers impeccable attention to detail and are a splendid bunch to work with. Informal and led by their expertise, they work tirelessly to deliver the very best for their clients.”
What we build
Built for drinks and wine
Drinks and wine don't sell on specifications – they sell on feeling. So we start with the emotional connection between your brand and the people we want drinking it, then work back to the format, the venue and the moment of first sip. We think about where your audience already is, how the drink is best experienced, and how one activation keeps paying off in coverage, content and word of mouth long after the marquee comes down. It's how we de-commoditise a brand and let its magic and passion actually reach people – and after 25 years working in drinks, we know the trade, the calendar and the logistics that keep a live event on the rails.
